1. What is Structured Data?<\/h2>\n\n\n\n
You can think of structured data as a tool you can use to provide Google with more detailed information about a page. This will not only help Google get a better understanding of what your website is about, but it will also allow it to produce the so-called \"rich results\" that Internet users love so much.<\/p>\n\n\n\n
Rich results (aka \"rich snippets\") are graphically- or informationally-enhanced results that include more details than the traditional Google search results in the form of a simple blue link.<\/p>\n\n\n\n
Here is an example of what \"rich results\" look like. If you make a search for \"world's best pizza recipe\"<\/em>, you'd notice that Google would show several (in this case three) rich results at the very top of the SERP (Search Engine Results Page) that contain an image, the actual ingredients, the time to cook the recipe, and an average rating. These results are based on special type of structured data, called \"recipe\". <\/p>\n\n\n\n You got that right. Cooking recipes have turned into an actual structured type, and there are a number of other data types available. <\/p>\n<\/div>\n\n\n\n Schema.org<\/a> was developed collaboratively by the largest search engines (Google, Microsoft, Yahoo and Yandex) to \"create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.\"<\/em> On the schema.org website, you will find the complete list of all the existing schemas<\/a> along with the actual copy code examples that you can adjust and use on your own website.<\/p>\n\n\n\n Here is an example of the code structure for the Organization Schema markup (which we will cover later in this post), as defined by Schema.org in JSON-LD format:<\/p>\n\n\n\n Google is constantly expanding its list of supported features that can be displayed as rich results, so you should monitor it on a regular basis. Whenever a new feature is introduced, this provides a huge opportunity for website owners and marketers to take advantage of it as soon as possible and gain an edge over their competitors. <\/p>\n\n\n\n You can check out the complete list here<\/a>. Some of the more widely used ones are: Article, Book, Event, FAQ, How-to, Product.<\/p>\n\n\n\n Structured data (Schema markup) is growing tremendously in terms of importance as search engines increasingly look for new and improved ways of presenting results to users. The thing is that not a lot of websites are making use of it, and that could be a huge opportunity for you to tap into. When utilized correctly, structured data elements can quickly shoot up your website at the top of search results.<\/p>\n\n\n\n In addition, your structured data content can appear on various voice search services, such as Google Assistant, Siri, Alexa, etc. That's another serious traffic source that's projected to keep growing in terms of popularity and usage. When users ask the Google Assistant something, your answer in a FAQ structured data element could come up as one of the results. Of course, Google adds a link to the website from which the answer was taken, and that's how people can find and go to your website.<\/p>\n\n\n\n The FAQ structured data (or FAQ schema) is really easy to add to your WordPress website, yet its SEO impact can be significant.<\/p>\n\n\n\n As you know, a FAQ section contains a list of common questions on a particular topic and their respective answers. You'd notice that whenever you make a search for something, Google would show the adds, the actual results, and also a \"People also ask\"<\/strong> section, and that's where the FAQ structured data comes into play. <\/p>\n\n\n\n The \"People also ask\" section typically appears near the top of SERPs, and that's great for the overall CTR. It's powered by all these correctly implemented FAQ structured data sections on certain websites, and yours could be one of them. <\/p>\n<\/div>\n\n\n\n There are a number of ways to create FAQ structured data type with WordPress. All these methods, however, revolve around using a particular plugin. It's quite likely that you are already using an SEO plugin, and if you are not, stop right here, and read our previous blog post on How To Improve the Google Ranking of Your WordPress Website \u2013 The ULTIMATE 2022 Guide<\/a>.<\/p>\n\n\n\n![\"Google](\"https:\/\/www.icdsoft.com\/blog\/wp-content\/uploads\/2022\/01\/world-s-best-pizza-recipe-Google-Search-1024x638.png\")
<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n2. What is Schema.org?<\/h2>\n\n\n\n
<script type=\"application\/ld+json\">\n{\n \"context\":\"https:\/\/schema.org\",\n \"graph\":[\n {\n \"@type\":\"Organiztion\",\n \"@id:\"https:\/\/hectohost.com\/#organization\",\n \"name\":\"Hecto Host\",\n \"url\":\"https:\/\/hectohost.com\",\n \"email\":\"support@hectohost.com\",\n \"logo\":{\n \"@type\":\"ImageObject\",\n \"url\":\"https:\/\/hectohost.com\/wp-content\/uploads\/2022\/02\/HectoLogo.png\"\n }\n }, \n {\n \"@type\":\"Website\",\n \"@id\":\"https:\/\/hectohost.com\/#website\",\n \"url\":\"https:\/\/hectohost.com\",\n \"name\":\"Hect Host\",\n \"publisher\":{\n \"@id\":\"https:\/\/hectohost.com\/#organization\"\n },\n}<\/code><\/pre>\n\n\n\n3. Google's List of Supported Structured Data Types<\/h2>\n\n\n\n
4. How Structured Data Can Help You<\/h2>\n\n\n\n
5. Utilizing FAQ Structured Data<\/h2>\n\n\n\n
![\"Google](\"https:\/\/www.icdsoft.com\/blog\/wp-content\/uploads\/2022\/01\/people-ask-1024x815.png\")
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