Below, you will find some useful tips on how to maximize the effect of your campaign and how to avoid the risk of your emails being flagged as spam.<\/p>\n\n\n\n
- Choose the right email provider<\/a><\/li>
- Marketing automation platforms<\/a><\/li>
- Standard web hosting account<\/a><\/li>
- Newsletter and Campaign Software<\/a><\/li>
- Build your email list<\/a><\/li>
- Create an appealing email<\/a><\/li>
- Make sure your email is delivered<\/a><\/li>
- In conclusion<\/a><\/li><\/ul>\n\n\n\n
Choose the right email provider<\/h2>\n\n\n\n
If you want to send regular emails, you will need an email provider for that. You have two options \u2013 you can use either a dedicated email provider that focuses on marketing emails and does not provide any other service, or a web hosting provider that offers emails as a part of their web hosting packages<\/a>. Both options have their pros and cons. We have listed some of them so that you can make an informed choice, but the features may vary between providers.<\/p>\n\n\n\n
Marketing automation platforms<\/h3>\n\n\n
\n![\"Flowchart](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/figure>\n<\/div>\n\n\n+ Ready email templates<\/strong>. You can use a drag-and-drop editor and create various workflows.<\/p>\n\n\n\n
+ Track deliverability easily with built-in tools<\/strong>. Check how effective your campaign is without installing additional software or setting anything up.<\/p>\n\n\n\n
+ Multiple auto-responder options are available<\/strong>. You can automate some of your work based on the messages that customers send you.<\/p>\n\n\n\n
+ Easy integration with cloud e-commerce apps.<\/strong> Some automation platforms are even a part of large cloud e-commerce providers, which facilitates the integration process.<\/p>\n\n\n\n
- Can be very expensive<\/strong>. A premium plan for a larger number of subscribers can go up to $2000\/month.<\/p>\n\n\n\n
- Very limited support<\/strong>. Many providers offer support only with their more expensive packages and\/or only during working hours.<\/p>\n\n\n\n
- More likely for emails to bounce-back<\/strong>. Automation platforms are used to send billions of emails monthly, so it is more likely that your emails may be sent out from an IP address that has been blacklisted by some spam monitoring agency.<\/p>\n\n\n\n
- More suitable for large businesses<\/strong>. Managing marketing automation sometimes requires a dedicated team, which isn\u2019t an option for smaller businesses.<\/p>\n\n\n\n
Some of the more popular marketing automation platforms are MailChimp<\/a><\/strong>, Zoho Campaigns<\/a><\/strong>, and Campaigner<\/a><\/strong>. You can check them out if you are interested in what they offer. Please note that we are not affiliated with these services, and we cannot provide further comments on their service. <\/p>\n\n\n\n
Standard web hosting account<\/h3>\n\n\n\n
- Marketing automation platforms<\/a><\/li>
![\"Flowchart](\"https:\/\/www.icdsoft.com\/blog\/wp-content\/uploads\/2021\/04\/workflow.png\")
<\/figure>\n<\/div>\n\n\n![\"Email](\"https:\/\/www.icdsoft.com\/blog\/wp-content\/uploads\/2021\/04\/emails-1024x196.png\")