WordPress is the world’s leading web platform, powering more than 43% of all websites. It has become a major factor in the online world. That’s why our web hosting services are built with WordPress in mind, and we offer a range of powerful tools to help you manage your WordPress websites. We have even earned a Top Tier WordPress Hosting Performance Award, recognizing our commitment to speed and reliability.

Being so popular, WordPress has grown far beyond a simple application. It has become a vast ecosystem made up of thousands of individuals, companies, and organizations. Each plays a role, contributing in unique ways. In this article, we will look at some of the key figures and organizations in this ecosystem. Understanding who is behind WordPress will give you an insight into how the platform evolves, and who helps steer its direction. Of course, we cannot mention every single person involved in the project, but we will look at some of the most influential people and groups in the community.

Core of the Ecosystem

These are the individuals directly involved with WordPress. Their daily professional role includes development or other non-coding contributions.

Matt Mullenweg

While many individuals contribute to WordPress, we highlight Matt Mullenweg separately as he is the most recognized person associated with the platform.

Black and white portrait of a bearded man looking contemplative, wearing a jacket with a high collar and scarf.
Matt Mullenweg in 2020

Mullenweg co-founded WordPress in 2003 at just 19 years old. He started it as a fork of the b2 blogging software that he had been using. In 2004 he joined CNET but left just a year later to focus full-time on WordPress. In December 2005 he founded Automattic (more about it below) as he wanted to monetize the platform. The company developed many products including WordPress.com and the Akismet anti-spam plugin. Mullenweg has served as the CEO of Automattic since 2014. Outside of tech, he is also known for his interest in music and playing the saxophone.

Mullenweg has been at the center of some controversies. He recently criticized WP Engine - one of the largest WordPress hosting providers - for what he viewed as insufficient contributions to the WordPress project, ultimately revoking the company’s access to all WordPress.org resources. He has also been involved in the takeover of a plugin, the deactivation of accounts belonging to five WordPress contributors, and other controversial decisions. These actions have raised concerns within the community about decision making and lack of transparency at the top of the WordPress project.

Automattic

Automattic logo in black text with a blue circle surrounding the letter O on a transparent background.

Automattic is the company behind some of the most well-known products in the WordPress ecosystem, including WordPress.com, WooCommerce, BuddyPress, Akismet, and Tumblr. Established in 2005, it quickly secured $1.1 million in funding. In 2016, Automattic began managing the .blog TLD. In 2019 it acquired Tumblr from Verizon Media. Today, the company is valued at approximately $7.5 billion.

Automattic has more than 1,400 employees all over the world. Despite being a for-profit company, it contributes over 3500 hours per week to developing the WordPress project. If you are interested, you can view the company’s Board of Directors here.

WordPress.org vs. WordPress.com

You will find many articles online explaining the difference between WordPress.org and WordPress.com. These are two related but distinct entities that are often confused as one.

WordPress.org is the official website of the WordPress project. It is the place where you can download the WordPress open-source software, browse thousands of free themes and plugins, connect with the community for support, and stay updated on project developments.

In contrast, WordPress.com is a for-profit service built on the WordPress platform and operated by Automattic. It provides managed hosting plans and additional paid services.

The WordPress Foundation

Black and white WordPress logo with geometric shapes and stylized W in the center

The WordPress Foundation is the legal entity behind the WordPress project. Its mission is to support and promote the open-source platform. The charitable organization holds the WordPress trademark and supports initiatives such as WordCamps (informal local meetings that bring together WordPress professionals and newbies).

The Foundation works to ensure that WordPress is developed continuously and remains free and accessible. As stated in its charter, it also aims “… to educate the public about WordPress and related open-source software.”

Interestingly, the WordPress Foundation doesn’t have a publicly disclosed staff or board of directors. Matt Mullenweg is the only public figure associated with it.

Contributors

One of the things that makes WordPress truly unique is the vast number of contributors who support the ecosystem without being a part of the core developer team or employed by Automattic. They play an important role in the platform’s growth. Below, we highlight some of these contributors.

Five for the Future

Many people contribute to WordPress directly through the official Five for the Future program. The initiative encourages participants to contribute 5% of their time or resources to developing the WordPress project. This includes helping with code development, theme/plugin reviews, documentation, marketing, testing, translations, TV spots, hosting, and more.

Shape the future of WordPress with Five for the Future initiative, contributing as organization or individual.

To be part of the program means that all contributions should support the WordPress open-source project directly. Dozens of companies/organizations and hundreds of individuals are involved in Five for the Future. Participation is voluntary, and pledges are self-reported. You can explore a list of participating companies here, or learn how to join one of the contributor teams here.

WordPress Experts

Some individuals in the WordPress community stand out for their influence - they share news, offer insights, and help shape how users interact with the platform. They are often involved in major initiatives related to WordPress and play a key role in guiding the direction of the ecosystem. If you want to stay informed or deepen your understanding, these are some of the people worth following online:

1. Joost de Valk

Profile of Joost de Valk, investor and founder of Yoast, with bio text highlighting his roles and affiliations.

Creator of the widely used Yoast SEO plugin that powers more than 10 million websites. In 2019 he briefly joined WordPress as well.


2. Syed Balkhi

Profile of a verified user with bio stating they are an entrepreneur, investor, and CEO, with 108.6K followers.

Entrepreneur behind WPBeginner, Optin Monster, All in One SEO, and WPForms. He was recognized as one of the top 100 entrepreneurs under 30 by the United Nations.


3. Marcus Burnette

Profile of a bearded man wearing a teal cap, featuring his Twitter bio and follower details, with a world map background.

Former WooCommerce support engineer, creator of The WP World directory that connects professionals and community members.


4. Topher DeRosia

Avatar of a cartoon character and Twitter profile of user topher1kenobe with a blue island-themed header image.

Founder of HeroPress, a platform that “tells the stories of people who have leveraged WordPress and its community to change their lives and achieve their goals”.


5. Nathan Wrigley

Profile of podcast host Nathan Wrigley from wpbuilds with follower and following counts and social media links.

Noted WordPress podcaster involved with WPTavern, WPCoffeeTalk, and WP Builds – popular podcast platforms.


6. Michelle Frechette

Profile of user “Michelle Frechette” on social media platform, displaying avatar and bio with sunflowers and badges.

WordPress advocate who shares the latest trends and insights on accessibility. Matt Mullenweg called her “The busiest woman in WordPress” at WordCamp US 2022.


7. Jamie Marsland

Profile of Jamie Marsland, Head of WordPress YouTube, featuring a blue profile picture and follower stats.

Content creator and well-known figure in the WordPress community, recognized for his tutorials, plugin/theme reviews, and educational videos that help users get the most out of the platform.


8. Mike Jolley

Twitter profile of a software engineer with profile picture of man and child, bio mentioning coding and retro gaming interests.

Software engineer at Automattic and a core contributor to WooCommerce. He occasionally speaks at WordCamps and has significantly influenced ecommerce development within WordPress.


9. Birgit Pauli-Haack

Twitter profile of Birgit Pauli-Haack, WordPress advocate with 16.1K followers, based in Munich, Germany.

WordPress developer advocate and publisher of Gutenberg Times, a popular news website about the block editor. She also hosts the Gutenberg Changelog podcast.


10. Sabrina Zeidan

Social media profile of a WordPress performance engineer offering site speed and backend troubleshooting services.

WordPress performance expert, with deep expertise in page speed, caching, and Core Web Vitals. She runs workshops and shares free tutorials and courses to help users improve site performance.


While there are many individuals contributing to WordPress, we have chosen to highlight ten of the most widely recognized people in the community. Each of them plays a unique role through development, education, or advocacy, and helps shape the WordPress ecosystem.

Plugin and Theme Developers

Top WordPress Themes and Plugins 2023: Astra, Hello Elementor, Yoast SEO, Elementor Builder, Contact Form 7, and more
Themes and plugins make WordPress truly unique.

One of the greatest advantages of using WordPress over other content management systems is the vast selection of themes and plugins, which allow you to customize your website’s design and functionality with just a few clicks. There are more than 13,000 themes and more than 59,000 plugins in the official WordPress repository. They are all free or include a free tier that covers essential functionality. Some have premium versions with advanced features. Thousands more premium themes and plugins are available on third-party marketplaces as well.

The developers behind these themes and plugins play an important role in the WordPress ecosystem. While the core platform is great on its own, it is the vast array of add-ons that make WordPress so attractive to web designers and regular users. The developers’ work enables users to build exactly the site they envision – from a simple blog to a fully featured ecommerce website.

Link Counter, Local SEO, News Sitemap, and Podcast settings with toggle switches for website optimization.
Many plugins include additional paid services.

Power Users

As the world's most popular platform, WordPress is used by millions of people every day. Among them are people with extensive experience building sites, customizing themes, or troubleshooting various issues, despite not being developers. These are often referred to as power users. They often reply to questions on discussion boards, share best practices or troubleshoot problems, and offer solutions to other users. They make up a significant part of the WordPress community. Without them, that community would not be nearly as strong as it is today.

Developing with WordPress Forum homepage showing topics, participants, replies, and last post details.
You will find the solution to almost any problem in popular discussion boards and social media groups.

Where does ICDSoft Stand?

At ICDSoft, we consider ourselves a part of the broader WordPress ecosystem. Our hosting plans are specifically optimized for WordPress, and our support team has extensive experience troubleshooting and resolving a wide range of WordPress-related issues. Beyond hosting, we have also developed a couple of plugins, which you can find in the WordPress repository:

ICDSoft Reseller Store

Online shopping and discounts concept with price tag icons on a laptop screen, emphasizing sales and savings.

If you want to resell our services, this plugin allows you to connect a WordPress website to your ICDSoft reseller account. It provides fully functional product and order pages, along with white-labeled Terms of Service for a professional, branded experience. The plugin supports multiple global and regional payment processors and currencies. Once you enable a payment option in your reseller account, it will appear on the site order page.

Additionally, you can choose between using our default CSS styling or your own custom styles, making it easy to integrate our services into an existing website, even if you already offer other services.

MultiManager WP

Account panel hierarchy diagram showing main account node branching into three WP sites.

This plugin allows you to manage multiple WordPress websites simultaneously through our Account Panel. By linking your sites to our platform, you can easily add or remove themes, plugins, and users, keep track of theme and plugin updates (with automatic email notifications), and perform bulk actions with a single click.

If you have come across this article but you don't currently use our web hosting services, it is worth mentioning that you can sign up for our Account Panel and use the MultiManager plugin completely free - no strings attached. You can manage all your WordPress sites from one place, regardless of where they are hosted. This makes it simple to keep track of websites hosted across multiple companies, with a single, streamlined solution.

Our hosting Control panel is packed with powerful tools to help you manage all WordPress websites that you host on our servers effortlessly. You can create staging websites, generate on-demand backups, update plugins, enable server-side optimizations, protect your login page, and much more.

Wrap-Up

WordPress is a unique platform for many reasons. It is far more than just an open-source tool for building websites. It is a vibrant ecosystem made up of thousands of individuals, companies, and organizations all contributing in diverse ways. Some are part of the core development team or organizations that support the platform. Others create themes and plugins, write tutorials, volunteer at WordCamps, share tips and insights, or simply help less experienced users.

While some people contribute more than others, everyone is an important part of this vast ecosystem. Learning more about it will help you stay informed about the platform’s future direction.

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A web hosting provider since 2001. We host over 58,000 websites for customers in over 140 countries around the globe.